Portfolio 2026
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Reza
Farshid
Product designer and strategist, based in New York. Platforms I've built have reached tens of thousands of daily users across the world, spanning health tech, hospitality, art and culture, and AI. I work fast, across strategy and execution, and I bring a founder's lens to every engagement. I push against the polished but forgettable. Too many products look like everything else right now and I think great design should make a company unmistakable. I know what ambitious companies are up against and I design directly to those goals. Cornell University undergrad. Graduate studies in Design and Technology at Parsons School of Design.
Select projects
Art discovery platform for artists, curators, and collectors.
myma
Product designer
2023 - 26
Myma is an art discovery platform for artists, curators, and collectors. With more than 20,000 registered artists, it is one of the largest online fine art communities in the world. As the founding designer, I designed the entire platform from concept to launch.
No images provided
Connect CMS Image fields (Image 1–10)
Connect CMS Image fields (Image 1–10)
Athlete health app combining wearables and genetic data.
Baseline
Product designer
2025
Built for athletes, Baseline brings together complex health data into one cohesive system. As lead designer, I owned the design end to end, from information architecture and core UX to visual design, motion, and a scalable design system, partnering closely with engineering through development.
No images provided
Connect CMS Image fields (Image 1–10)
Connect CMS Image fields (Image 1–10)
Platform for managing art calls, jobs, and creative collaborations
myma
Product designer
2024-25
Used by museums and art institutions worldwide, Opportunity Manager unifies creative partnerships in one system. Led design from concept through development, defining how opportunities are created, applied to, reviewed, and managed. Structured the information architecture for a complex system and built a scalable design system across components, typography, color, and motion.
No images provided
Connect CMS Image fields (Image 1–10)
Connect CMS Image fields (Image 1–10)
Online art exhibition and e-commerce platform
myma
Product designer
2024-26
Built for tastemaker artists to curate and design online exhibitions with integrated commerce. Led design from concept through development, creating modular tools for exhibition building and customization, and integrating e-commerce, payments, logistics, and AR product placement. Defined the end-to-end experience and scalable design system across components, typography, color, and responsive, mobile-friendly design.
No images provided
Connect CMS Image fields (Image 1–10)
Connect CMS Image fields (Image 1–10)
London's premier curated arts club
Artistry
Product Strategy & Design
2025
A members club for contemporary artists in London, built as a digital platform with a strong editorial and visual identity. Designed and developed solo in Framer, creating a bold grid system, brand identity, typography, and color system, alongside custom video production and AI-generated visuals. Built end-to-end flows for sign-up, applications, and payments, as well as backend tools for managing members and content.
No images provided
Connect CMS Image fields (Image 1–10)
Connect CMS Image fields (Image 1–10)
Select visual design and video productions.
2023-25
No images provided
Connect CMS Image fields (Image 1–10)
Connect CMS Image fields (Image 1–10)
Let's chat about what you're building.
reza@myma.art
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Reza
Farshid
Product designer and strategist, based in New York. Platforms I've built have reached tens of thousands of daily users across the world, spanning health tech, hospitality, art and culture, and AI. I work fast, across strategy and execution, and I bring a founder's lens to every engagement. I push against the polished but forgettable. Too many products look like everything else right now and I think great design should make a company unmistakable. I know what ambitious companies are up against and I design directly to those goals. Cornell University undergrad. Graduate studies in Design and Technology at Parsons School of Design.
Select projects
Art discovery platform for artists, curators, and collectors.
myma
Product designer
2023 - 26
Myma is an art discovery platform for artists, curators, and collectors. With more than 20,000 registered artists, it is one of the largest online fine art communities in the world. As the founding designer, I designed the entire platform from concept to launch.
No images provided
Connect CMS Image fields (Image 1–10)
Connect CMS Image fields (Image 1–10)
Athlete health app combining wearables and genetic data.
Baseline
Product designer
2025
Built for athletes, Baseline brings together complex health data into one cohesive system. As lead designer, I owned the design end to end, from information architecture and core UX to visual design, motion, and a scalable design system, partnering closely with engineering through development.
No images provided
Connect CMS Image fields (Image 1–10)
Connect CMS Image fields (Image 1–10)
Platform for managing art calls, jobs, and creative collaborations
myma
Product designer
2024-25
Used by museums and art institutions worldwide, Opportunity Manager unifies creative partnerships in one system. Led design from concept through development, defining how opportunities are created, applied to, reviewed, and managed. Structured the information architecture for a complex system and built a scalable design system across components, typography, color, and motion.
No images provided
Connect CMS Image fields (Image 1–10)
Connect CMS Image fields (Image 1–10)
Online art exhibition and e-commerce platform
myma
Product designer
2024-26
Built for tastemaker artists to curate and design online exhibitions with integrated commerce. Led design from concept through development, creating modular tools for exhibition building and customization, and integrating e-commerce, payments, logistics, and AR product placement. Defined the end-to-end experience and scalable design system across components, typography, color, and responsive, mobile-friendly design.
No images provided
Connect CMS Image fields (Image 1–10)
Connect CMS Image fields (Image 1–10)
London's premier curated arts club
Artistry
Product Strategy & Design
2025
A members club for contemporary artists in London, built as a digital platform with a strong editorial and visual identity. Designed and developed solo in Framer, creating a bold grid system, brand identity, typography, and color system, alongside custom video production and AI-generated visuals. Built end-to-end flows for sign-up, applications, and payments, as well as backend tools for managing members and content.
No images provided
Connect CMS Image fields (Image 1–10)
Connect CMS Image fields (Image 1–10)
Select visual design and video productions.
2023-25
No images provided
Connect CMS Image fields (Image 1–10)
Connect CMS Image fields (Image 1–10)
Let's chat about what you're building.